Foundation and BB Cream for Makeup

Foundation and BB cream are base makeup products applied to even out skin tone and create a smooth complexion before the rest of the makeup look. This collection carries foundation and BB cream from Missha, Okis, Zola, Purito, Mini Merry, and PROVG, covering liquid foundations, BB creams, and cushion foundations in a range of shades from light through tan. Products are suited to makeup artists, beauty professionals, and experienced home users who need a professional-grade base product for face makeup services.

The collection covers three base makeup formats: liquid foundation in tubes (Zola, Okis, PROVG), BB cream in tubes (Purito, Missha M Perfect Cover), and cushion foundation in compact format (Mini Merry, Missha Magic Cushion). Selected products carry stated SPF ratings and ingredient labels. Shades range from fair/ivory through medium beige to tan.

Foundation and BB Cream Types

The collection includes three base makeup formats suited to different coverage preferences and application workflows.

Liquid Foundations

Liquid foundations in the collection are available in tube format from Zola, Okis, and PROVG, covering light through tan shades.

• Zola Nude Skin Foundation with Betaine — 30 ml. Shades: 01 Light, 02 Medium, 03 Tan. Betaine is a stated ingredient by Zola.
• Okis Foundation — 5 ml and 30 ml. Shades: 01 Ivory Nude, 02 Warm Beige.
• PROVG Foundation New Skin NS-040 — shade NS-040.

The Zola Nude Skin Foundation covers the widest shade range in the liquid foundation sub-category (Light/Medium/Tan) and is the only liquid foundation in the collection with a stated betaine ingredient. The Okis Foundation is available in a 5 ml trial size alongside the standard 30 ml, suited to makeup artists who want to trial a shade before committing to the full size. For the specific coverage level and finish of each liquid foundation, refer to the individual product listings.

BB Creams

BB creams combine tinted coverage with skincare-labeled ingredients and, in selected products, SPF protection. The collection includes BB creams from Purito and Missha.

• Purito Centella BB Cream SPF30 PA+++ — 30 ml. Shades: #21 Light Beige, #23 Natural Beige. SPF30 PA+++ and centella are stated by Purito.
• Missha M Perfect Cover BB Cream — 50 ml. Shade: #21 Light Beige.

The Purito Centella BB Cream is the only BB cream in the collection with a stated SPF30 PA+++ rating and centella ingredient. The Missha M Perfect Cover BB Cream is available in the largest tube format in the collection (50 ml), suited to makeup artists who use BB cream regularly and prefer a larger size. For the specific coverage level and finish of each BB cream, refer to the individual product listings.

Cushion Foundations

Cushion foundations are compact-format base products applied with a cushion puff, suited to quick application and touch-ups. The collection includes cushion foundations from Mini Merry and Missha.

• Mini Merry Long Wear Cushion with Centella and Niacinamide — 13 g. Shades: #19 Pure, #21 Vanilla, #23 Sand. Centella and niacinamide are stated ingredients.
• Missha Magic Cushion Cover Lasting SPF50+/PA+++ — 15 g. Shades: #21, #23. SPF50+/PA+++ stated by Missha.

The Missha Magic Cushion carries the highest stated SPF rating in the collection (SPF50+/PA+++). The Mini Merry Long Wear Cushion is the only cushion in the collection with stated centella and niacinamide ingredients. Both cushion products are available in two shades. For the specific coverage level and finish of each cushion, refer to the individual product listings.

How to Choose a Foundation or BB Cream

Selecting the right base product depends on the desired format, coverage level, shade, and whether SPF or specific ingredients are required.

• Format — for a liquid foundation in a tube, select from Zola, Okis, or PROVG. For a BB cream, select Purito (SPF30, 30 ml) or Missha M Perfect Cover (50 ml). For a cushion compact, select Mini Merry (centella + niacinamide stated, 13 g) or Missha Magic Cushion (SPF50+, 15 g).
• Shade — for fair/ivory shades, select Okis 01 Ivory Nude, Zola 01 Light, Mini Merry #19 Pure, or Purito/Missha #21. For medium shades, select Okis 02 Warm Beige, Zola 02 Medium, Mini Merry #21 Vanilla, or shade #23 across Purito, Missha, and Mini Merry. For a tan shade, select Zola 03 Tan — the only tan-range shade in the collection.
• SPF — for a stated SPF rating, select Purito Centella BB Cream (SPF30 PA+++), Missha Magic Cushion (SPF50+/PA+++), or Missha M Perfect Cover BB Cream. For the specific SPF protection details, refer to the individual product listings.
• Stated ingredients — for a stated centella ingredient, select Purito BB Cream or Mini Merry Cushion. For a stated niacinamide ingredient, select Mini Merry Cushion. For a stated betaine ingredient, select Zola Nude Skin Foundation.
• Size — for a trial size, select Okis Foundation 5 ml. For standard professional use, select 30 ml tubes. For the largest format, select Missha M Perfect Cover BB Cream 50 ml.

For makeup artists who need a base product that covers a range of client skin tones, stocking Zola Nude Skin (Light/Medium/Tan) alongside a cushion option (Mini Merry or Missha) covers both tube and compact application formats across a wider shade range.

Professional Brands

Missha provides two base product lines: Magic Cushion Cover Lasting SPF50+/PA+++ (15 g, shades #21 and #23) and M Perfect Cover BB Cream (50 ml, shade #21 Light Beige). Missha covers both cushion and BB cream formats, with the Magic Cushion carrying the highest stated SPF in the collection (SPF50+/PA+++) and the M Perfect Cover BB Cream available in the largest tube size (50 ml).

Okis provides a liquid foundation in two shades (01 Ivory Nude, 02 Warm Beige) in both a 5 ml trial size and a 30 ml standard size. The 5 ml trial format is unique to Okis within the collection, suited to makeup artists who want to test a shade before purchasing the full size. Okis is a professional beauty brand with a broader product line available at Beauty Hunter.

Zola provides the Nude Skin Foundation with Betaine in three shades (01 Light, 02 Medium, 03 Tan, 30 ml). Zola covers the widest shade range of any single brand in the collection and is the only brand with a tan-range shade. Betaine is a stated ingredient by Zola. Zola is a professional brow and lash brand with a broader product line available at Beauty Hunter.

Purito provides the Centella BB Cream SPF30 PA+++ in two shades (#21 Light Beige, #23 Natural Beige, 30 ml). Purito is the only brand in the collection with a stated SPF30 PA+++ BB cream with a stated centella ingredient. Purito is a professional skincare and makeup brand.

Mini Merry provides the Long Wear Cushion with stated centella and niacinamide in three shades (#19 Pure, #21 Vanilla, #23 Sand, 13 g). Mini Merry is the only brand in the collection with a stated niacinamide ingredient and covers three cushion shades. PROVG provides the Foundation New Skin NS-040; for shade and formula details, refer to the individual product listing.

What Else Professionals May Need

Foundation and BB cream are applied as part of a complete professional face makeup service. Makeup artists who stock base products typically also need the following.

• Concealers and correctors — used under or over foundation to cover specific areas; available in the Correctors and concealers collection
• Highlighter — applied over foundation to add luminosity to the high points of the face; available in the Highlighter collection
• Makeup brushes — foundation brushes and beauty sponges used to apply and blend liquid foundation and BB cream; available in the Makeup brushes collection
• Eye pencils and eyeliners — used alongside base products for a complete makeup look; available in the Eye pencils collection

Concealers, highlighters, makeup brushes, and eye pencils are available in the relevant collections at Beauty Hunter.

Foundation and BB Cream at Beauty Hunter

Beauty Hunter carries professional foundation and BB cream from Missha, Okis, Zola, Purito, Mini Merry, and PROVG, covering liquid foundations (Zola, Okis, PROVG), BB creams (Purito SPF30, Missha M Perfect Cover 50 ml), and cushion foundations (Mini Merry centella + niacinamide, Missha Magic Cushion SPF50+). Shades range from fair/ivory through medium beige to tan, with a 5 ml trial size available from Okis.

The collection is structured for makeup artists and beauty professionals who need a reliable, multi-brand source for professional base makeup products across different formats, shade ranges, and stated ingredient preferences. Beauty Hunter’s professional focus means the base makeup range reflects the products used in real professional face makeup service workflows.